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How to Make Branded Email Templates With Layouts in Gmail


    Gmail Layout email template

    If you want to create a newsletter, announcement, or other marketing message with your company brand, you can use Gmail Layouts, which are basically email templates. These handy templates are customizable so you can add your logo, colors, and links.

    Note: As of August 2022, the feature is available to Google Workspace subscribers with Workspace Individual, Business Standard or Plus, Enterprise Starter, Standard, or Plus, and Education Standard or Plus accounts.

    Use a Layout Email Template in Gmail

    To view the Layouts available and pop one into your email, head to Gmail and create a new message with the Compose button on the top left.

    RELATED: How to Type Emails Faster in Gmail

    When the email window opens, select the Layouts icon which looks like a tiled square. The first time you use the feature, you’ll see a brief description. Click “Browse Layouts.”

    Browse Layouts link

    From then on, you simply click the Layouts icon in the Compose window to open the collection.

    On the left, you’ll see the selection of Layouts and if you move your cursor over each one, you’ll see the type. These include Call to Action, Simple Text, Announcement, Newsletter, New Service, and Referral, each with an inverted colors option.

    If you want a larger view, select a Layout and you’ll see a preview on the right.

    Gmail Layouts

    Choose the one you want to use and click “Insert.” You’ll see the template appear in the body of the email for you to customize.

    Announcement Layout in Gmail

    Customize the Layout Template

    Once you add a Layout to your email, you can insert your text, swap out the images, change the header, remove sections, and add links to the buttons. Note that the available options differ depending on the Layout you use.

    RELATED: How to Insert Hyperlinks in Images in Gmail

    To enter your text, select the placeholder text and type your own.

    Selected text in a placeholder

    To change an image or the header, select it to view your options and pick “Change Image.” Then navigate to your image and select it. You’ll also see options like Add Link, Edit Alt Text, and Remove Section for the images and header.

    Option to Change Image in a Layout

    To link the buttons to your blog, signup form, or email address, select one and pick “Change.” Then choose the link type in the pop-up window, add the link, and click “OK.”

    Pop-up window to add a link to a button

    To remove any item, such as an image, section, or button, select it and pick “Remove Section,” “Remove Button,” or “Remove Header.”

    Remove Section option for a Layout

    Change the Default Layout Style

    Along with making changes to the current email template you’re using, you can adjust the default styles for Layouts. This allows you to use your company’s logo, colors, and links for future Layouts you pick.

    RELATED: How to Add an Image to Your Gmail Signature

    In the Compose window, click the Layouts icon and choose “Default Styling” in the bottom left corner of the window.

    Default Styling in the Layouts window

    You then have three sections you can customize.

    Logo, Colors, and Fonts

    Upload your logo to use as the header for your templates, select a color palette, and choose the font style.

    Logos, Colors, and Fonts default styles

    Footer Details

    To include your company name and contact information in the footer, use the text editor to enter and format the text.

    Footer Details for the default style


    Include links to an email address, website, or social media network. Select the “Choose” drop-down box for the link type and add the URL in the box to the right.

    Links for the default style

    When you finish customizing the Default Styling, select “Save Changes.” Then when you use the Layouts moving forward, you’ll have your default selections applied automatically.

    RELATED: 7 Little-Known Gmail Features You Should Try

    Layouts in Gmail let you create branded emails without the extra work of designing and setting up your messages. Take advantage of this nifty feature for your next marketing message!


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